Business Consulting Services
Spending on Marketing. No Idea What Works.
You post, you pay for ads, you hand out cards, and the phone rings. But you can’t say which of it brings in paying customers, so you keep doing all of it and hope.
Dr. Paul Borosky, Business Consultant, helps owners get it under control with Dr. Paul’s Organize-Plan-Grow™ Strategy. On site or via Zoom. He travels.
Call or Text Dr. Paul: (321) 948-9588The first call is free and takes 15 minutes. Dr. Paul answers personally.
What It Is
What Is Marketing Strategy Consulting?
The Definition
Marketing strategy decides who your best customers are, what to say to them, and which channels bring them in, based on results.
In Plain English
It’s finding out where your paying customers actually come from, doing more of that, and dropping what doesn’t work.
Why Owners Need It
Signs It’s Time
If two or three of these sound like your business, this is where to start.
How Dr. Paul Helps
Marketing Strategy Consulting, Run Through Organize-Plan-Grow
Same system as every service. The details come from your business.
1Organize
Find where customers come from
Get the facts on your last customers.
- How each one found you
- Which ones paid the most
- What each channel costs
2Plan
Pick what to do more of
Build a simple plan around what works.
- Your best customer, written down
- The two or three channels that work
- A simple budget and calendar
3Grow
Run it and track it
Measure every channel and adjust.
- Track every lead to its source
- Drop what doesn’t pay
- Build on what does
What It Looks Like
A Story From the Forest
A Story from Dr. Paul’s Fabled Forest
Hazy Hazel and the Party Nobody Found
Hazy Hazel the Squirrel runs Heavenly Hazel’s Grand Plans, the best-kept secret in the forest. She spent on flyers, posts, and a fancy sign, and Doctor Owl and Mrs. Owl-Willow were still the only guests at her Lantern Evening. Doctor Owl called her last eleven paying customers, and most had found her through Louie’s to-go bags, not the expensive ads. Hazel moved her budget to what worked, followed up on every lead, and her spring calendar filled.
One of many stories from Dr. Paul’s Fabled Forest Business School Series →
Doctor Owl is fiction. The problem isn’t. Dr. Paul works through it with real owners, on site or via Zoom. Run a restaurant? Same fire, different forest →
The Cost of Waiting
What Happens If It’s Left Alone
These problems don’t stay the same size. They grow with the business.
- Marketing money keeps going to channels that don’t pay
- Feast or famine continues
- You attract price shoppers instead of good customers
- Competitors take the customers you should have had
Related Services
Problems Rarely Come Alone
- Sales and Pricing Strategy Consulting
- Strategic Planning Consulting
- Business Growth Consulting
- AI Integration Consulting
Need a term explained? Read Small Business Marketing at Quality Business Plan. Or see all services.
FAQ
Common Questions About Marketing Strategy Consulting
Do you run my ads or social media?
No. Dr. Paul builds the strategy and the tracking with you, so you know what to do and whether it works. You or your team, or a vendor you choose, runs it.
What if I don’t have a marketing budget?
Start with what’s free: referrals, reviews, and follow-ups. Then put a small, tracked budget where the numbers say it pays.
How do I know which marketing works?
Ask every new customer how they found you, write it down, and compare it to what each channel costs. A few weeks of tracking usually tells the story.
Ready to organize, plan, and grow?
Tell Dr. Paul what’s going on. He’ll tell you where he’d start.
Call or Text (321) 948-9588