How Do You Get More Good Reviews for Your RV Park?
A guest had a great week at your park and told everyone at the campfire. Then they drove home and never wrote a word online. The guest who found a broken sewer cap wrote three paragraphs.
Ratings and reviews help decide where campers book, and happy guests rarely write them unasked. This page shows an RV park owner or manager how to earn more good ones.
Dr. Paul Borosky, Business Consultant, has worked with 1,000+ small business owners on how customers find them and come back.
Talk to Dr. PaulCall or text (321) 948-9588.
Last Updated: November 2026
Real World Help From Dr. Paul
Small Business Education
Keep in touch with every guest who leaves happy.
Read the customer list lessonHow This Guide Works
Short on time? Doctor Owl’s answer and the 3 steps below. Want the story? In Dr. Paul’s Fabled Forest Business School Series, Commander Colt has wonderful guests and a lousy star rating, and Greta figures out why. The numbers come after.
- Make a short link or QR code that opens your review page.
- Put it on the checkout email and the office counter.
- Reply to your last 10 reviews, good and bad.
Why Did Happy Guests Leave No Reviews?
Colt’s guests loved the trail campsites. They hugged him at checkout. Yet his online rating sat lower than parks with worse views, because the only reviews came from guests with a complaint.
Doctor Owl asked, “Fire or foundation?” A weak star rating was costing bookings every week. That’s a fire. They tackled it with Dr. Paul’s Organize-Plan-Grow™ Strategy.
- Organize. Greta read every review. Most of the bad ones mentioned the same muddy road into the back loop.
- Plan. Colt fixed the road first. Then Greta started asking every smiling guest at checkout for a quick review, with a card that had a scan code.
- Grow. Colt answered every review, thanking the good ones and explaining the fix to the bad ones.
Within one season, the new reviews outnumbered the old complaints. So did the bookings.
How Much Do Reviews Matter to Campers?
Storable Newbook’s September 2026 survey found 53% of campers use ratings and reviews to pick a park, right behind cleanliness and facilities. The same survey found 57% gave up on a booking in the past year because they couldn’t reach anyone or finish booking online.
Happy guests come back. RoverPass’s 2026 report found returning guests rose from 41% to 47% of bookings in 2025, even as total reservations dipped.
RoverPass platform data. Source: RoverPass 2026 Outdoor Hospitality Report.
Why Can a Few Reviews Outweigh Years of Happy Guests?
Your review rating is often the first thing a new guest sees, before your photos or your price. A few unanswered complaints can outweigh years of happy campers.
The good news: the same habits that earn reviews also bring guests back.
How Do You Earn More Good Reviews?
- Ask at the right moment. At checkout, when the stay is fresh.
- Make it one tap. A link or scan code, not instructions.
- Answer every review. Thank people. Explain fixes. Stay calm.
- Fix the repeat complaint. If three reviews mention it, it’s real.
- Never pay for reviews. Ask everyone, not just the happy ones.
What Is a Better Rating Worth?
Illustration only. Round numbers, not a real company.
Say 1,000 people look at your park’s listing each month and 3% book. If better reviews lift that to 4%, that’s 10 more bookings a month. At $150 a booking, that’s $1,500 more a month, or $18,000 a year.
Illustration only.
Plan your marketing in the RV park business plan template, and see which amenities guests care about.
Want Your Rating to Match Your Park?
Bring your last 50 reviews to a free 15-minute call with Dr. Paul. You’ll leave with the one fix and one habit that matter most.
Or call or text (321) 948-9588.
What Do Owners Ask About Reviews?
Should I respond to bad reviews?
Yes. Calmly, briefly, and with what you fixed. Future guests read the reply more than the complaint.
Can I offer a discount for reviews?
Most review sites ban paying for reviews. Ask everyone instead.
Where should I focus first?
Google, then the booking sites your guests actually use. Ask new guests where they found you.
About the Author
Dr. Paul Borosky, DBA, MBA, helps park owners turn happy guests into new bookings.
Sources
- Storable Newbook camper survey, via RV PRO (September 2026).
- RoverPass 2026 Outdoor Hospitality Report.